NuArca In the News

Baseball Gang Digital Collectible Platform Launches with 10,000 Characters

First 500 of “the best baseball players in the universe” dropped to support youth baseball programming in Los Angeles
BaseballGenerations BBG Launch Splash
July 26, 2022

July 26, 2022 -- NuArca Labs is thrilled to announce the launch of our newest NFT project, BaseballGang – a brand new digital collectible marketplace with non-profit youth sports organization BaseballGenerations. 10,000 digital collectible characters are planned for the platform, and the rare first 500 characters dropped today.

Proceeds of the BaseballGang NFT project support the organization’s mission to make baseball accessible to all youth.

BaseballGenerations (BBG) is a not-for-profit that provides high-quality baseball instruction in Los Angeles to youths, where baseball has been out of reach. The organization was co-founded by the NY Mets first baseman, Dominic Smith, and other players Smith and BBG co-founder, Tim Ravare, are the visionaries behind the NFT program.

BaseballGang will include 10,000 characters featuring the “best baseball players in the universe.” Each NFT will unlock challenges that collectors can play to win prizes like free tickets to Major League Baseball games and autographed pictures of MLB players.

“BaseballGang makes it easy and fun to fundraise and support community programming by bringing together digital experiences with real-world opportunities. This project is an example of how we can use the technology as a force for good,” said NuArca Labs CEO, Todd Cooper.

The BaseballGang characters were brought to life by artist Michelle Ouellette and Chad Thomas, who are co-owners of YeahHaus. The company has worked on projects with Adult Swim, Discord, and Google.

A single NFT costs $50, and the collectibles can be purchased in packs up to $199.00 for a Grand Slam Pack with a credit card, no cryptocurrency required.

About NuArca Labs

The NuArca Labs platform enables brands, players, and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI-based solutions for the Fintech, Energy, and Consumer Identity Security Industries.

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

&

Cameron Papp
Email: Papp.Cameron@gmail.com
Tel: 515.295.7863


NuArca Labs

Hull FC Teams up with NuArca Labs as Official NFT Partner

photo Hull F
                          c and Nuarca LAbs Logos - Offical NFT PArtner
July 15, 2022

Hull FC has agreed to a pioneering partnership with global digital marketplace specialists NuArca Labs to deliver an interactive NFT gaming experience for supporters.

The partnership is a first for club sport in the UK, with Hull FC and NuArca Labs teaming up to deliver an NFT gaming platform that will allow supporters to collect and trade digital memorabilia and win unique prizes and rewards, whilst in turn raising money for grassroots rugby league and community sports initiatives.

In a digital reimagining of traditional sports collectors’ card games of yesteryear, supporters will be able to buy and share unique digital collectors’ cards, as well as exclusive and rare digital content and money- can’t- buy experiences.

The new platform will launch in the autumn, coinciding with the launch of the club’s new 2023 season kits and merchandise ranges, which will also include new digital activations.

The significant four-year commercial partnership with NuArca Labs will also link in with several other digital initiatives the club is set to announce in the future, which endeavor to give everyday fans a piece of the action and exclusive access and content.

NuArca Labs is a leader in delivering digital marketplace solutions, utilizing blockchain, AI, and other emerging technologies to enable clubs, brands, players, and artists across the sport and entertainment industry to engage directly and safely in a rapidly growing digital economy.

NuArca Labs, as well as other partners, will help the Black & Whites modernize its digital footprint and enhance the experience for supporters over the months and years ahead, including the development of a trailblazing NFT gaming and rewards platform.

Hull FC Chief Executive, James Clark, commented:

“NFTs are a fast-growing concept in the digital space, so we have been working hard to find the right partner for our club and an engaging concept that is right for our supporters.

“NuArca Labs has the track record and vision to amplify our fan engagement, which is allowing us to develop an innovative and novel digital fan engagement platform, which encourages loyalty, interaction, experience, and rewards.

“The platform will take inspiration from traditional sports gaming and collectibles concepts which makes it accessible, engaging, and interesting for supporters.”

He added, “It will also create a unique opportunity for supporters to raise funds for their club which will be directly invested into the club’s Centre of Excellence and grassroots rugby programs, meaning our digital experience can still have a very real-life impact on the ground.”

All funds generated from the transactions and re-sales through the new NFT platform will be used by Hull FC to support the rapid evolution of the club’s Centre of Excellence youth development programs, for both male and female players, as well as grassroots community rugby league initiatives.

NuArca has more than 5 years of expertise in creating these solutions, led by an experienced management team and advisory board who specialize in financial markets and digital innovation, as well as sports.

Todd Cooper, NuArca Labs CEO said:

“NuArca Labs powers safe and trusted platforms where everyday fans can use technology they already have to get closer to the game -- every fan can hold the brand in their hand.

“Fans will be able to share and trade the NFTs, but they'll also be able to use them to participate in challenges to win real-life experiences, memorabilia, exclusive pitch-side opportunities, and more.

“We are thrilled and excited to be working with Hull FC to bring this vision to life; they are one of rugby’s most traditional and historic clubs with an extremely passionate fan base, which is something that has resonated with us throughout our discussions.

“We were drawn to the club immediately. James and the team share our values and vision, it is a forward-thinking club that is keen on innovation, which makes them an ideal partner for NuArca Labs.”

NuArca’s expertise will see them create new, safe, and eco-friendly NFT technologies for brands like Hull FC and fans of the club, focusing on simple platforms for regular, everyday supporters, rather than complex solutions for crypto enthusiasts.

Hull FC joins a growing list of rights holders choosing to partner with NuArca Labs, including the Rugby League World Cup 2021, which launched its first digital collectibles marketplace earlier this year and Major League Rugby.

The new Hull FC NFT gaming experience platform will launch in the autumn.

About NuArca Labs

The NuArca Labs platform enables brands, players, and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI-based solutions for the Fintech, Energy, and Consumer Identity Security Industries.

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

&

Cameron Papp
Email: Papp.Cameron@gmail.com
Tel: 515.295.7863


NuArca Labs

Standards for NFTs will be center stage when Todd Cooper and Carol Van Cleef are on stage at the MIT Web3 Summit on June 30th!

June 21, 2022

Anyone in Boston can apply for a free pass to this gathering of leading engineers & entrepreneurs making a global impact & designing the future of the internet. Topics also include: NFTs, Decentralized Finance, DAOs, Metaverse, protocols and more.

Join us!

www.imaginationinaction.co/web3

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150


NuArca Labs

NuArca Labs Partners with Polygon Studios to Launch Whitelabel Platforms for Fan-First NFTs

NuArca Labs’ platforms offer brands, athletes, and artists a safe and trusted marketplace to amplify brand value on the low-energy blockchain
June 14, 2022

WOBURN, MA, June 14, 2022 -- NuArca Labs, a leading NFT platform provider that creates engaging NFT experiences for everyday fans, today announced that it has partnered with Polygon Studios to create its low-energy, safe white-label platforms for brands, athletes, and artists in sports and entertainment.

While many NFT platforms are designed for crypto enthusiasts, NuArca Labs focuses on creating engaging digital experiences for everyday fans and users outside Web3. From the Rugby League World Cup to HotNewHipHop, NuArca Labs works with rights holders to ensure NFT experiences are uncomplicated and natural extensions of their digital marketing programs. The platforms developed with Polygon Studios use its safe and eco-friendly Polygon Layer 2 blockchain, without sacrificing the integrity of a decentralized public blockchain. In addition, Polygon Studios is committed to being a carbon-negative company in 2022.

“We chose to build with Polygon Studios because they align with our mission to work with companies leading by example to support a code of standards for NFT and crypto, including deploying green blockchain technology,” said Todd Cooper, CEO, NuArca Labs. “Our clients put trust in us to create an NFT ecosystem that elevates their brand value and we trust Polygon Studios to help us deliver on our mission.”

NuArca Labs has already launched many exciting new NFT platforms, with more to come. Recent launches include solutions for BaseballGenerations, Rugby League World Cup, East Asia E-1 Tournament, and Artists with Ukraine. These experiences don't stop in the digital realm. Each solution offers exclusive real-world perks across games, concerts, festivals, and tournaments. These opportunities give rights holders more ways to get fans involved with their brands.

About NuArca Labs

The NuArca Labs platform enables brands, players, and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI-based solutions for the Fintech, Energy, and Consumer Identity Security Industries.

About Polygon Studios

Polygon Studios aims to be the home of the most popular blockchain projects in the world. The Polygon Studios team is focused on supporting developers building decentralized apps on Polygon by providing Web2 and Web3 teams with a suite of services such as developer support, partnership, strategy, go-to-market, and technical integrations. Polygon Studios supports projects from OpenSea to Prada, from Adidas to Draft Kings and Decentral Games to Ubisoft.

Twitter | Facebook | Instagram | Telegram | Tiktok | LinkedIn

About Polygon

Polygon is the leading platform for Ethereum scaling and infrastructure development. Its growing suite of products offers developers easy access to all major scaling and infrastructure solutions: L2 solutions (ZK Rollups and Optimistic Rollups), sidechains, hybrid solutions, stand-alone and enterprise chains, data availability solutions, and more. Polygon’s scaling solutions have seen widespread adoption with 19,000+ decentralized applications hosted, 1.6B+ total transactions processed, ~142M+ unique user addresses, and $5B+ in assets secured.

If you're an Ethereum Developer, you're already a Polygon developer! Leverage Polygon’s fast and secure txns for your dApp, get started here.

Website | Twitter | Ecosystem Twitter | Developer Twitter | Enterprise Twitter | Studios Twitter | Telegram | Reddit | Discord | Instagram | Facebook | LinkedIn

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

&

Cameron Papp
Email: Papp.Cameron@gmail.com
Tel: 515.295.7863


NuArca Labs

Major League Rugby Signs Multi-Year Deal with NuArca Labs

NuArca Labs becomes the Official Digital Platform Partner of Major League Rugby
Additional coverage:
  • SportBusiness: Major League Rugby signs NFT agreement with NuArca Labs link
  • D Magazine: Major League Rugby Inks Largest Partnership in League History link
June 7, 2022

News provided by Company B

DALLAS, TEXAS, UNITED STATES, June 7, 2022 /EINPresswire.com/ -- Major League Rugby (MLR) today announced a partnership with NuArca Labs, a trailblazing non-fungible token (NFT) platform that directly connects brands, artists and athletes with millions of fans worldwide. The agreement will begin around the 2022 Championship Series when NuArca Labs becomes the Official NFT provider in the Digital Trading Card category for MLR. The sponsorship starts June 12.

“We are constantly seeking innovative ways to engage with our existing fan base while welcoming others to join the exciting movement that is happening in our league and sport,” said MLR Commissioner George Killebrew. “NuArca Labs’ deep and trusted digital expertise combined with their passion for rugby makes them the perfect partner for us as we launch our NFTs.”

NuArca powers safe and trusted platforms where everyday fans can use the technology they already have to get closer to the game. For the 2023 season, NuArca and MLR will launch an online digital trading card marketplace where fans can purchase “player packs'' and other digital experiences that they can collect and trade. In addition, NuArca will work with all MLR teams to create digital collectibles and promotions designed to bring fans closer to the action.

“With over 16 million rugby fans in the country, MLR is already one of the fastest growing professional leagues in North America and we think they are just getting started,” said Todd Cooper, NuArca Labs CEO and Founder. “We are committed to helping grow rugby’s footprint around the globe to encourage fans to engage more deeply with the sport, particularly in the United States, which will host the Rugby World Cup in 2031.”

In addition to the Major League Rugby partnership, NuArca is the official NFT partner for Rugby League World Cup 2021 and numerous other sports rights holders. While many NFT platforms are designed for crypto enthusiasts, NuArca’s platforms are for everyday fans. No digital wallets or crypto are required. NuArca’s NFTs are minted on the Polygon Layer 2 - a safe and more eco-friendly blockchain that uses a fraction of the energy than other standard technologies. The company has more than 6 years of expertise creating blockchain solutions in highly regulated financial capital markets and private equity management and brings that expertise, authority and discipline to create new safe and eco-friendly NFT platforms for brands and fans.

About Major League Rugby

Major League Rugby is a professional sports league in its fifth season and represents the highest level of rugby competition in North America. The League evolved from seven teams in 2018, to 13 teams in 2022, featuring 12 from the United States and one from Canada. Matches are televised on Fox Sports 1 and Fox Sports 2, among other national and local market platforms. Select matches are available to stream live in North America on The Rugby Network, and all matches are available to stream live on The Rugby Network for international fans. MLR prides itself in fostering intense and high-stakes competition, while bringing together a passionate community built on the values of Respect, Inclusivity, and Tradition. For more information about MLR, visit www.MajorLeague.Rugby.

About NuArca Labs

The NuArca Labs platform enables brands, players and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI based solutions for the Fintech, Energy and Consumer Identity Security Industries.

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

&

Cameron Papp
Email: Papp.Cameron@gmail.com
Tel: 515.295.7863


NuArca Labs

BaseballGenerations Tap NuArca Labs to Develop NFT Platform to Reach Young Baseball Fans

Proceeds made from the Platform will go towards the BaseballGenerations Foundation, which gives more kids the opportunity to play baseball
photo of BBG Baseball Gang
June 2, 2022

WOBURN, MA and LOS ANGELES, CA – Thursday, June 2 – NuArca Labs, a leading NFT platform provider that creates experiences for everyday fans, announced that it was selected by BaseballGenerations (BBG) - a premier baseball events, media, and recruitment organization - to create an NFT platform designed to grow interest in the game among young fans. The project was started by Tim Ravare, co-founder of BBG and is supported by Dominic Smith - also a co-founder of BBG. Proceeds made from the Platform will support the BBG Foundation, which aims to keep baseball thriving in neighborhoods that lack the resources for kids to play baseball. Fellow big leaguer and Seattle Mariners shortstop J.P. Crawford is also a BBG supporter and BBG Foundation member.

“We want to create something that gets our community excited about the game,” said Ravare. “After talking to NuArca Labs about our vision and getting a glimpse of their experience creating platforms designed for real fans, we knew we could trust them as our partner for this project.”

The BaseballGenerations NFT platform will launch this summer and fans can sign up now for early access opportunities and updates about the project at http://baseballgang.io/. The first 1000 people that sign-up will get early access to mint their Baseball Gang NFTs!

The customized animated character-driven NFTs are designed to excite younger everyday baseball fans, connect with artist creators, and provide access to the game in a unique way. The NFTs will also give fans a chance to win exclusive real-life experiences. In addition, holders of an NFT will own the rights to the IP of their character, allowing them to use it for other creative projects of their own.

While many NFT platforms are designed for crypto enthusiasts, NuArca Labs focuses on creating engaging digital experiences meant for everyday fans. No digital wallets or crypto are required.

“I think many fans and rights holders have a misconception about what NFTs can provide,” said Todd Cooper, co-founder, and president of NuArca Labs. “We immediately clicked with BaseballGenerations because their goal is to leverage NFTs to grow their community and make baseball more fun. We can’t wait to get started with BBG and Dominic to build something amazing.”

BaseballGenerations joins a growing list of rights holders choosing to partner with NuArca Labs, including the Rugby League World Cup 2021 which launched its first digital collectibles marketplace earlier this year.

About NuArca Labs

The NuArca Labs platform enables brands, players and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI based solutions for the Fintech, Energy and Consumer Identity Security Industries.

About BASEBALLGENERATIONS

BaseballGenerations hosts camps, showcases, and other baseball related events for kids of all ages and skill levels. Annually the top 50 High School baseball players in the nation compete in the BBG All - Star game starring MLB players as guest coaches. All BaseballGenerations instructors are former college and professional baseball players. BaseballGenerations Foundation aims to keep baseball thriving in neighborhoods that lack the resources for kids to play baseball. The BaseballGang NFT project is an opportunity for BaseballGenerations to work with creators and fans and to help fuel the BaseballGenerations Foundation mission.

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

&

Cameron Papp
Email: Papp.Cameron@gmail.com
Tel: 515.295.7863


NuArca Labs

NuArca Labs has launched "Artists with Ukraine” New Digital Art Platform to Raise Funds for Ukrainian Relief Efforts

  • Digital multimedia art NFTs by Ukrainian and American artists to be featured
  • 100% of proceeds to go to relief efforts
  • We’re helping to make a difference for Ukraine through a digital art fundraising project, made more permanent with NFTs.
May 18, 2022

WOBURN, MASS, May 18, 2022 -- Announcing the launch of “Artists with Ukraine,” (artistswithukraine.com) a digital art project to support humanitarian relief efforts in Ukraine. The new platform, developed by NuArca Labs with our partner, Frontend.com, will offer Ukraine and anti-war themed art including illustration, painting, photography and video, all donated by Ukrainian and American artists. 100% of the proceeds will go to humanitarian relief efforts and civilian services in Ukraine.

The artists include:

The NFTs will be available in packs and later as 1 of 1 auction items, and proceeds will be donated to the Special Account for Humanitarian Assistance at the National Bank of Ukraine, trusted for channeling donated funds to those in need.

The NFTs can be collected in tiered packs, giving donors the opportunity to make a difference by owning the full collection, parts of it, or individual pieces. The NFT donations can be made with a credit card, no crypto required, making it easy for anyone to help.

Please consider helping the people of Ukraine who so desperately need support.

About NuArca Labs

The NuArca Labs platform enables brands, players and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI based solutions for the Fintech, Energy and Consumer Identity Security Industries.

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

&

Cameron Papp
Email: Papp.Cameron@gmail.com
Tel: 515.295.7863


NuArca Labs

East Asia Football Federation Chooses NuArca Labs as its Official NFT Partner

In partnership with NuArca Labs, the EAFF will launch a new digital collectibles marketplace for the EAFF E-1 Football Championship Final 2022 taking place in Japan this summer
May 9, 2022

WOBURN, MA, May 9, 2022 – NuArca Labs, a leading NFT platform provider that creates experiences for everyday fans, today announced that it was selected as the EAFFE-1 Championship official NFT partner. In partnership with NuArca Labs, the EAFF E-1 Football Championship will launch a new digital collectibles marketplace for the E-1 Championship, a flagship competition of the East Asian Football Federation (EAFF), giving fans a chance to own a piece of the best moments from the EAFF’s Men’s and Women’s Competitions. The marketplace will be the first NFT platform launch for a major Asian football competition.

The EAFF is celebrating its 20th anniversary in 2022 and the NFT marketplace will feature digital collectibles from the EAFF competitions conducted over the past 20 years.

The EAFF chose NuArca Labs to create safe and engaging NFT experiences that bring fans closer to the action on the pitch. NuArca specializes in creating platforms that merge offline and online fan engagement, giving supporters a unique way to celebrate the athletes and moments they love.

The 9th edition of the EAFF E-1 Football Championship will take place in Japan this summer from July 19th - 27th. Four of the top Men’s and Women’s teams in the region will compete to become the No. 1 team in East Asia. Teams participating include the Men’s and Women’s national teams of China, Korea Republic, and Japan.

About NuArca Labs

The NuArca Labs platform enables brands, players and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI based solutions for the Fintech, Energy and Consumer Identity Security Industries.

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

&

Cameron Papp
Email: Papp.Cameron@gmail.com
Tel: 515.295.7863


NuArca Labs

Sports Media Personality and Rugby Aficionado Ric Salizzo Joins NuArca Labs Board

As Chief Engagement Officer for Rugby New York, Salizzo shares NuArca's mission to bring everyday fans closer to the sports teams, athletes, and musicians they love.
May 5, 2022

Woburn, MA, May 5, 2022 -- Newscaster, producer and filmmaker Ric Salizzo, with long ties to Rugby clubs worldwide, has joined the advisory board of NuArca Labs, the NFT platform that directly connects brands, artists, and athletes with millions of fans across the globe. Salizzo, with his deep connections to Rugby and other sports leagues, will counsel on the development of digital content designed by NuArca to link fans to the leagues, teams and players they love.

Today, Salizzo is the Chief Engagement Officer for Rugby, New York. Well known in New Zealand for a sports media career that sweeps film, TV and music recording, Salizzo was appointed as an Officer of the New Zealand Order of Merit for services to sports media to celebrate Queen Elizabeth II’s 2021 Birthday Honours.

“Ric brings the creativity of a storyteller, the exuberance of a fan, and the deep history of immersion in rugby worldwide,” said Todd Cooper, CEO and co-founder, NuArca. “Ric will help NuArca ensure a great fan engagement experience, starting with our partner, Rugby League World Cup, and extending throughout our partnerships with football (soccer), baseball and other sports.”

“I grew up in a generation where we didn’t have a lot of options for entertainment, and sport was our escape,” says Salizzo, who was raised in New Zealand. “Now there are a billion options to divert our attention and we have to work overtime to keep fans engaged. NuArca is at the forefront of driving the real value of NFTs -- not a speculative bubble -- but a driver of a digital marketing revolution,” he adds.

NuArca Labs creates engaging NFT experiences that are accessible to the everyday fan. From the Rugby League World Cup to HotNewHipHop, the company works with rights holders to ensure NFT experiences are uncomplicated and natural extensions of their digital marketing programs. NuArca’s NFT solutions are built on a low-environmental impact blockchain, Polygon, Layer 2. The platform helps rights holders target mainstream fans who have limited to no experience with blockchains or digital wallets and seasoned experts to connect more closely to the teams, leagues, and brands they love.

About NuArca Labs

The NuArca Labs platform enables brands, players and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI based solutions for the Fintech, Energy and Consumer Identity Security Industries.

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

&

Cameron Papp
Email: Papp.Cameron@gmail.com
Tel: 515.295.7863


NuArca Labs
SPORTICO

NFT ‘Wild West’ Era Demands New Standards for Crypto Industry

photo of NuArca Labs CEO Todd Cooper
April 14, 2022

Reprinted from Sportico

Todd Cooper

Today’s guest columnist is Todd Cooper, CEO and co-founder of NuArca Labs.

Several weeks ago, Sacramento Kings star De’Aaron Fox nixed his high-profile NFT project, “Swipa The Fox,” leaving 3,000 fans bitter and bewildered, holding the now-worthless NFTs. In January, IQONIQ, a huge fan platform based on cryptocurrency, collapsed, along with its deals with Spain’s LaLiga, the McLaren Formula One team and numerous high profile football leagues. IQONIQ’s millions of tokens issued and sold in crypto are now worth close to nothing. The damage has been reported to be into the millions, but the loss of trust by fans and brands likely has a substantially higher price tag.

While these shiny new digital objects have the power to completely change the brand-to-fan relationship for athletes and artists, right now, we’re in the “wild west” stage of so-called Web3. Some rights holders leaped into technology they don’t fully understand, and leaned into partnerships with companies and individuals who aren’t a cultural fit. Many come from industries where the culture rewards those who get there first and ask questions later. The promises of profits dazzle. But, for the sports industry, that’s a rookie mistake.

Continue Reading on Yahoo!Sports

About NuArca Labs

The NuArca Labs platform enables brands, players and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI based solutions for the Fintech, Energy and Consumer Identity Security Industries.

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

&

Cameron Papp
Email: Papp.Cameron@gmail.com
Tel: 515.295.7863


NuArca Labs
rugby league and nuarca image showing NFT collectables

RLWC2021 and NuArca Labs launch Digital Collectables Marketplace

  • RLWC2021 and NuArca’s Digital Collectables Marketplace is designed for everyday fans
  • Fans can purchase, collect and trade their digital cards in the first official NFT marketplace in the history of Rugby League
  • The first 2,021 fans to sign up to the marketplace will receive a free digital collectable
Feb 16, 2022

Rugby League World Cup 2021 and their NFT Partner, NuArca Labs, have today (Feb 16) launched the Official Digital Collectables Marketplace, which sees the first RLWC2021 collectables (NFTs) becoming available online for fans globally. To mark the launch of this new online marketplace, the first 2,021 fans to create a RLWC2021 digital collectable account will receive a free commemorative NFT.

New Online Marketplace

The first sets of collectable packs will become available for purchase online in March. The first set will be called “The Power of Together” which focuses on the tournament’s trophies, nations, ambassadors and hosts. The second set, “Rugby League World Cup: The Vault”, will be dropped at a later date and includes historical moments in previous World Cups, programmes and memorabilia.

The collectables celebrate this year’s event as the biggest and best Rugby League World Cup as well as the history of the tournament. Taking a similar form to an online ‘sticker book’ where you can collect your favourite teams and players, fans will be able to acquire unique digital collectables, as well as purchase and trade them in the Marketplace.

Each pack, which will be available from £9.99, contains at least three NFTs and are easily shareable and tradable by fans. Designed by NuArca Labs, fans can buy the collectables with a credit card, or with cryptocurrency, and enjoy their digital collectables right away. They can play and keep track of the collectable challenges and display, share and trade the NFTs. Packs include fun challenges and the chance to win unique RLWC2021 experiences and merchandise, from merchandise discount to tickets, plus exclusive pitch-side moments during the tournament.

Fans can also look forward to a unique collectable pack that will become available at tournament time, which will focus on all action from the men’s, women’s and wheelchair tournaments taking place later this year. In addition to the collectable cards available within packs, RLWC2021 will be putting up for auction four key moments from Rugby League World Cup history that fans can bid on to become the exclusive owner.

Upon creation of their account the gifted commemorative NFT will appear on their ‘My Cards’ page within 48 hours as a badge of honour for their association with the tournament. These gifted commemorative collectables will not be included in on-sale packs or available to the general public.

Jon Dutton, Chief Executive of RLWC2021 commented:

“Together with our partners NuArca Labs, we have created these digital experiences across a range of packs for our fans to enjoy. We have focused on being as inclusive as possible, ensuring our range of collectables can be purchased via a number of methods, and giving fans an additional way of interacting and owning a part of Rugby League history.”

Todd Cooper, CEO and Co-founder of NuArca Labs added:

“These RLWC2021 digital collectables are made for the people who matter most – the fans. The Marketplace lets fans use the technology they’re already familiar with in their everyday lives and enables them to get even closer to the sport they love by owning a digital piece of the action.”

RLWC2021 kicks off on the October 15, 2022 and the Digital Collectables created by the tournament and NuArca Labs will champion the inclusivity and diversity of the tournament, with over 600 players representing 21 nations and participating in 61 matches.

About NuArca Labs

The NuArca Labs platform enables brands, players and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI based solutions for the Fintech, Energy and Consumer Identity Security Industries.

About Rugby League World Cup 2021

The Rugby League World Cup is the pinnacle major event of rugby league, globally contested every four years. RLWC2021 will be a breakthrough moment in the tournament’s history with the men’s, women’s and wheelchair competitions being staged together for the first time.

For more information contact:

NuArca Labs

Bonnie Rothman
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

&

Cameron Papp
Email: Papp.Cameron@gmail.com
Tel: 515.295.7863

Or

RLWC2021

Matt Peden, Gus Murphy, Alex Halls
Email: RLWC2021@hatchpr.co.uk


NuArca Labs

Sports & Entertainment Marketing Visionaries Julie Haddon and NBA’s Brandon Gayle Join NuArca Labs Board

The fan-first NFT platform to drive a shift in how fans engage with brands they love.
Oct 19, 2021

October 19, 2021, Woburn, Mass. – Sports, entertainment and digital marketing powerhouse leaders, Julie Haddon, former NFL Senior Vice President, Global Brand and Consumer Marketing, and Brandon Gayle, Chief Operating Officer for Spurs Sports & Entertainment, which owns and operates the NBA’s San Antonio Spurs have joined the Advisory Board of NuArca Labs, a trailblazing NFT platform that directly connects brands, artists, and athletes with millions of fans around the world. The advisors will help NuArca Labs leverage its fan-first NFT platform to realize the abundant promise of NFT technology to transform fan engagement in the digital economy.

Prior to her work with the NFL, Haddon spent two decades at the intersection of digital media, ecommerce and entertainment with marketing executive leadership and consulting roles at Twitter, DreamWorks, PayPal and SoFi. She is also a co-owner of the NWSL women’s professional soccer team, Chicago Red Stars and on the Board of Directors at TOCA Football.

After starting his career as a management consultant at Bain & Company in Chicago, Gayle went on to hold business development and sports partnership leadership roles at Groupon, Facebook and Instagram. He currently serves on the Board of Directors and Audit Committee of Zendesk.

“Julie and Brandon’s rich experience delivering innovative, impactful strategic business and marketing programs supporting multi-billion-dollar brands will help NuArca push to the forefront of this fast-growing industry to build a sustainable business for the long-term,” said Todd Cooper, CEO and co-founder, NuArca. “They bring a unique understanding of what drives consumer connection and how technology enables the fundamental shift in how people value owning and experiencing digital properties.”

“As someone who has been fortunate to have been part of emerging, high-growth ecommerce, payments, consumer tech and media organizations throughout my career, I’m thrilled to have a chance to join this stellar leadership team and be back in the innovation lane with NuArca Labs,” said Julie Haddon. “What’s most exciting is the scale of the NuArca platform that we’ll not just be extending across sports, but also entertainment, music, business, ticketing and beyond as we deeper engage with fan enthusiast bases worldwide.”

“I’m excited to partner with Todd and the team as they pursue their mission of enabling rights holders, athletes and artists to capitalize on the massive opportunity they have to connect with their fans in new ways through blockchain technology and NFTs,” said Brandon Gayle. “NuArca Labs has built an elegant and secure platform that will fundamentally reshape how mobile and digital-first fan communities are built, engaged, and monetized.”

NuArca Labs is the NFT division of the 5-year-old global blockchain and AI solutions leader. NuArca’s patent-pending technology platform enables brands, athletes, and artists to create content easily, and mint and sell their own NFTs. Everyday fans can get exclusive access to authentic content, ownership of limited-edition collectibles, win premium fan experiences, and participate in rewards programs with all transactions in USD and other currencies, as well as crypto.

Last month, NuArca announced its trailblazing deal as the first official NFT provider of the Rugby League World Cup (RLWC2021), aimed at its 100 million global fans. The platform will also partner with the Miami Crypto Experience to offer a first of its kind dynamic direct-to consumer ticket platform for the event, which attracts leading influencers in crypto currency.

Haddon and Gayle join existing NuArca advisory board members Greg Resh, COO and CFO, Washington Football Team, and Carol Van Cleef who leads Chair Digital Assets practice at Bradley Arant Boult Cummings, LLC, and is a sought-after legal crypto expert.


About NuArca Labs

The NuArca Labs platform enables brands, players and artists in sports and entertainment to engage directly and safely with their entire fanbase in the digital economy using blockchain technology and NFTs. NuArca Labs is the NFT platform creation and management unit of NuArca, since 2017, a global leader in delivering blockchain and AI based solutions for the Fintech, Energy and Consumer Identity Security Industries.

Media Contact:

Bonnie Rothman
Company B for NuArca Labs
Email: bonnie@companyb-ny.com
Tel: 914.500.5150

Ilyssa Garson
Company B for NuArca Labs
Email: ilyssa@companyb-ny.com
Tel: 914.582.1091

NuArca Labs

NuArca Labs Debuts First-Ever Event Ticketing NFT Platform Marketplace for Miami Crypto Experience

Blockchain-built NFT Ticket Platform to Power Virtual and In-Person Experience for Conference Attendees Nov.10-12, 2021
Sept 23, 2021

September 23, 2021 Woburn, Massachusetts: NuArca Labs, the NFT division of NuArca, the global blockchain and AI solutions leader for the FinTech, Energy, and Consumer Identity Security Industries, announced today it has partnered with the Miami Crypto Experience to offer a Dynamic, Direct to Consumer Ticket Platform. This solution will enable both in-person and online events with an included digital wallet for fast, secure, and seamless entry – the first of its kind to be purpose-built and launched to support major live and metaverse events.

The NuArca Labs NFT Ticketing Platform will make attendee entry to the in-person venues and online metaverses at the November 10-12th Crypto Experience event as seamless as scanning a QR code from a digital wallet. The ability to utilize NFTs for ticketing at industry, sports, and entertainment events offers both the ticketholder and the organization, league or sponsor a far greater range of benefits and data streams to better experience, optimize and share both live and curated content.

“NuArca Labs is proud to launch Dynamic NFT Tickets, the next phase of blockchain’s capabilities, at the Miami Crypto Experience, an event at the forefront of our industry,” said Todd Cooper, CEO of NuArca. “We believe the scale and simplicity of this cutting-edge platform will be appreciated and advanced at this key insider forum. Providing attendees with NFT tickets allows for immutable ownership, security, as well as the ability to creatively communicate the event’s brand, all within a collectible digital token that can be extended across music, sporting, business ticketing events and beyond.”

The Miami Crypto Experience in-person and online event will bring crypto, community and fun together in Miami for one unforgettable experience. It will be three days of invaluable education, interaction, and fun with over 25 workshops, 7 key industry speakers, and over 40 core industry vendors discussing the current and future of global crypto currencies, marketplaces, business opportunities, and much more.

Bruno Sessions Co-Founder of Miami Crypto Experience stated,

“This combination of an in-person venue and a virtual metaverse was exactly the approach that Miami Crypto Experience needed to reach our international attendees who could not be physically present in Miami. NuArca’s NFT Ticketing Platform aligns with our mission to provide all attendees, from newbies to Crypto Pros, a fun and functional experience given its ability to use the same entry system for both in-person and online as well as enabling fans to buy in those environments using a single digital wallet. NuArca Labs is ideal for any organization that wants to easily connect to their fans and customers on a long-term basis. Additionally, since we will be using the NuArca Labs platform for other crypto events in the future, our attendees can easily join other similar events using the same digital wallet.”


Tickets for both the in-person and online three-day event are on sale now and can be purchased at: www.expcrypto.io

About NuArca Labs

NuArca Labs is the dedicated NFT Platform creation and management unit of NuArca, a global leader in delivering blockchain and AI based solutions for the Fintech, Energy, and Consumer Identity Security Industries.

NuArca Lab’s Dynamic Ticketing Platform easily updates attendee information and enables live and remote in-event purchases via traditional credit cards for a seamless and convenient experience for both seller and consumer. Our purpose-built, blockchain based platform prevents fraud and controls redemption while allowing secondary market resale in a trusted and transparent forum with all tickets secured on the blockchain to verify origin and ownership. www.nuarcalabs.com.

About OEM CONTENT

We create hybrid Fan Engagement Events -- up to 2 million online fans. Our smartphone browser metaverse uses WebGL, Photogrammetry, Volumetric Capture, AR and Ambient Audio to create a unique branded, immersive experience. Combined with our NFT Ticketing system (Fall 2021), we offer a full turn key solution for musicians, artists and brands for new worlds and revenue models to explore. Enter The Miami Crypto Exp Metaverse at www.3dnftworld.com.

ABOUT MIAMI CRYPTO EXPERIENCE

On November 10-12, 2021 thousands will gather for the Miami Crypto Experience at the James L. Knight Center AND in a virtual world for everyone, no matter where they are! Bringing together the best crypto has to offer, online and offline events are focused on building a supportive community and creating an educational setting in the fun and beautiful city of Miami for an unforgettable experience. For more information and to purchase tickets for the event https://www.expcrypto.io/.

For more information, please contact:

David Cutler
NuArca Labs Partnerships
Email: david@nuarca.com
Tel: 617.331.7852

NuArca Labs - NFTs

RLWC2021 Launches Trailblazing NFT Partnership with NuArca

Sept 14, 2021

Rugby League World Cup 2021 (RLWC2021) has today (14 September) announced a commercial partnership with NuArca which will see the launch of a non-fungible token (NFT) fan experience and marketplace for the tournament – the first official NFT marketplace in the history of Rugby League.

Rugby League World Cup 2021 will be the biggest and best Rugby League World Cup ever held. Staged at 21 iconic sporting venues across England, it will create history with the Men’s, Women’s and Wheelchair competitions being held simultaneously for the first time at a major sporting event.

Jon Dutton, Chief Executive at RLWC2021, said:

“NFTs have been a fast-developing sector for the sports industry in 2021 and our announcement with NuArca aligns with our desire to embrace innovation alongside the opportunity to bring RLWC2021 to the widest possible audience.”

Todd Cooper, CEO & Co-Founder at NuArca, said:

“Becoming the official NFT partner for RLWC2021 is a great opportunity for NuArca to bring Rugby League fans from all over the world together, and we are looking forward to introducing our NFT fan engagement programme to them.
“NuArca Labs’ white label NFT fan engagement platform is a unique and low-friction way for brands to bring their full fan base into NFT participation ensuring maximum impact. We are bringing NFTs out of the world of crypto and into the mainstream on a global basis.”

The NFT collections will champion the inclusivity and diversity of the tournament next year with over 600 players representing 21 nations and participating in 61 matches.

Within the RLWC2021 NFT platform, fans will be able to participate in quests, earn experiences and collect a range of NFT drops with digital collectibles celebrating the history, heroes, nations, milestones and achievements of the second oldest World Cup in sporting history.

Jonathan Neill, Commercial Director at RLWC2021, said:

“We believe the launch of our NFT partnership is a first for the sport of Rugby League. RLWC2021 NFTs will provide fans with an opportunity to show their passion and loyalty for the sport, and alongside collectors, give them the chance to own a piece of Rugby League history.”

William Lai, Managing Director at NuArca, said:

“We are honoured to be working with RLWC2021 to provide unique and fantastic new experiences through NFTs, winning fans over one NFT at a time.”

Launch timings and NFT pack price points for the marketplace are to be confirmed, with fans encouraged to register at rlwc2021.com/signup to ensure they receive updates moving forward.

NuArca becomes the thirteenth sponsor of RLWC2021, joining Principal Sponsor Cazoo, Eversheds Sutherland, Deloitte, Manchester Metropolitan University, Kappa, Kuehne+Nagel, Assura, New Era, The National Lottery, Pepsi MAX, Gatorade and Selco Builders Warehouse.

source: https://www.rlwc2021.com/article/330/rlwc2021-launches-trailblazing-nft-partnership-with-nuarca

NuArca Labs - NFTs

NuArca Labs announces launch of the Northwoods League Digital Dugout NFT fan experience

August 11, 2021

NuArca Labs White Label NFT Fan Engagement Platform powers Northwoods League launch of NWL Digital Dugout site

Woburn, Massachusetts – August 11, 2021: NuArca, a leading creator and provider of customized, purpose-built blockchain and AI platforms and creator of the unmatched NuArca Labs NFT Platform announces the launch of the NWL Digital Dugout with the Northwoods League, a 22 team wood bat summer baseball league comprised of top collegiate talent looking to take that next step to the major leagues.

With this announcement, the Northwoods League becomes the second league in the United States with its own private label NFT platform. The NFTs issued by the Northwoods League includes hundreds of unique media assets of current and former players including some of those who are past and present pro baseball stars.

Todd Cooper, CEO &l; Co-Founder NuArca, commented, “NuArca Labs is extremely excited to partner with the Northwoods League, a very dynamic and innovative sports organization that sees the value of NFTs to extend its digital marketing program and expand its fan experience, creating myriad new engagement opportunities as well as generating an incremental revenue stream for the league. We are proving that democratizing access to NFTs for brands and fans creates a tight direct to fan relationship with value for all parties.”

Dick Radatz Jr., Chairman & Founder of the Northwoods League remarked, “We had identified the value and marketing energy that NFTs could bring to the Northwoods League, harnessing our vast treasure trove of imagery and video spanning the past three decades. The trick was finding a trusted partner that could bring a turnkey solution with full brand control, the highest level of transactional and ownership security as well as easy access for our dedicated fans.”

“We learned NuArca has been providing blockchain based solutions to the financial services, energy, and security sectors for years. Combining that with their ability to listen and tailor a solution that met our NFT ambitions today and into the future as we grow was the reason we selected them for the Northwoods League.”

About the Northwoods League

The Northwoods League is the proven leader in the development of elite college baseball players. Now in its’ 28th season, the Northwoods League is the largest organized baseball league in the world with 22 teams, drawing significantly more fans, in a friendly ballpark experience, than any league of its kind. A valuable training ground for coaches, umpires and front office staff, over 260 Northwoods League players have advanced to Major League Baseball, including three-time All-Star and 2016 Roberto Clemente Award winner Curtis Granderson, three-time Cy Young Award winner and World Series Champion Max Scherzer (WAS), two-time World Series Champions Ben Zobrist and Brandon Crawford (SFG) and World Series Champion Chris Sale (BOS). As well as 2019 Rookie of the Year and 2019/2021 Home Run Derby Champion Pete Alonso (NYM) and 2021 All-Star, MLB Gold Glove finalist and 2019 Second Team All-MLB shortstop Marcus Semien (TOR). All league games are viewable live via the Northwoods League website at watchnwl.com. For more information, visit www.northwoodsleague.com or download the Northwoods League Mobile App on the Apple App Store or on Google Play

About NuArca Labs

NuArca Labs is the dedicated NFT Platform creation and management unit of NuArca, a global leader in delivering blockchain and AI based solutions for the Fintech, Energy, and Consumer Identity Security Industries.

Learn more: https://www.nuarca.com/

Contacts:

Mark Tender
Head of Communications

mark@nuarca.com
Tel: 914.646.5012

NuArca Labs - NFTs

NuArca Is IBM North America's New Partner Of The Year

February 12, 2019

NuArca has been recognized by IBM as the North American New Partner of the Year.

"IBM nominated and selected us based on both the live production blockchain-based proxy network we built with our partner AST, as well as our blockchain solutions studio strategy." said Todd Cooper, CEO and Co-founder of NuArca, "We are very proud and honored."

The recognition presentation occurred at IBM Think 2019 where over 25,000 participants are sharing ideas, successes, research, innovation strategies, diversity, and much much more.

To see what's happening at IBM Think 2019 visit Here

NuArca EnergyNuArca VotingOwnership Distribution

Announcing NuArca Ireland

May 01, 2018

We are very proud to announce that NuArca is opening development offices in Cork, Ireland.

With its proven innovation and development focus, Ireland is the ideal location for an innovative development team. We chose central Cork due its dynamic technology scene, high standard of livability, and ready access to talented technology professionals.

Under the leadership of Paul Leahy (Managing Director Ireland), NuArca is already building a talented development team committed to solving complex business problems using blockchain and machine learning technology, so if you are a block chain knowledgeable developer, please let us know.

This is a critical step in NuArca’s continued journey to create development capacity and execution capabilities that can accelerate multiple new businesses at any given time. By adding a second development office with the goal of hiring 12+ developers within the next 12 months, with our current 12+ developer team in Bangladesh, NuArca can accelerate businesses at an even greater rate.

Hyperledger Project Interviews NuArca's CEO As Well As Our EVP Of Product Management

February 15, 2018

A few months back Todd and JB had a long conversation with the Hyperledger project team. NuArca has been an active participant in the scalability working groups of the Hyperledger project and we strongly believe in the technology's fit for high volume transaction use cases, including voting and even more specifically proxy voting. In this interview we discuss Hyperledger Fabric as well as our current proxy voting solution project. With Hyperledger Farbric 1.1 and its multi-threading capabilities nearing production release, this platform will only get stronger, faster, and more reliable.

Read More

Scaled Pilot For Proxy Voting A Success

December 20, 2017

Our first project passed a major milestone in early December. Meeting 100% of both the accuracy and scalability performance requirements AST and NuArca's Hyperledger Fabric based proxy voting solution passed the scaled pilot phase with flying colors. The system processed over 8 million voting shareholders representing over 1 trillion shares with perfect accuracy in tabulation and meeting high volume processing benchmarks.

We are now working closely with AST to move this system into live production with a target go-live date of March 2018. By end of 2018 the majority of AST's proxy voting voting and tabulation services will be using this system. The system will be hosted as a cloud service easily enabling extension to other proxy service providing stake-holders. This new blockchain based proxy voting system will one of the very first production uses of blockchain in the financial services industry. Stay tuned for more information and updates.

JB Sloan joins Nuarca from Pegasystems where he served as product manager for the Sales Automation and Customer Services solutions for Financial Services. While there he managed the development and launch of the customer service chatbot solution for Facebook Messenger. JB has 15 years of product management experience in the financial services sector in areas such as compliance management, enterprise risk management, sales and customer service. JB has a Masters of Information Services from Northeastern University. He has worked with many of the top fifty global banks helping them develop and implement software solutions.

Read More Asset Servicing Times NuArca Voting

JB Sloan Joins NuArca As EVP Of Product Management

June 13, 2017

We are very pleased to announce that JB Sloan has joined NuArca as the EVP of Product Management. JB brings 15+ years of experience in delivering enterprise class software and cloud solutions to the global financial services industry.

JB will be spear-heading NuArca's product management efforts including ensuring tight fidelity between business imperatives and development execution, product requirement definition and process, product strategy, and pricing.

JB Sloan joins Nuarca from Pegasystems where he served as product manager for the Sales Automation and Customer Services solutions for Financial Services. While there he managed the development and launch of the customer service chatbot solution for Facebook Messenger. JB has 15 years of product management experience in the financial services sector in areas such as compliance management, enterprise risk management, sales and customer service. JB has a Masters of Information Services from Northeastern University. He has worked with many of the top fifty global banks helping them develop and implement software solutions.

Asset Servicing Times Digs Into NuArca/AST Proxy Project

June 9, 2017

NuArca's practical approach to addressing today's challenges using tomorrow's technology continues to resonate. Mark Dugdale's article "Immutability Inside" in Asset Servicing Times discusses the impact of the use of blockchain technology to address the challenge of proxy vote management. Mark highlights the connection between regulatory guidance on innovating within asset management and the practical apprach to leveraging blockchain DLT that NuArca and AST are taking.

"Immutability Inside" can be found on page 10 of issue 166 of Asset Servicing Times.

Read More NuArca Voting

NuArca Opens New Office In Boston Area

April 8, 2017

On April 8, 2017, NuArca moved into its new headquarters just outside Boston. We are growing quickly and the new space is better aligned with our current and future plans.

NuArca’s new Boston area address is:

304 Cambridge Rd
Woburn, MA 01801

Raffi Festekjian, Executive Chairman and Managing Partner of NuArca, said, "Team interaction is key to building a strong and flexible business. We have invested in this office for both the team in Boston and to ensure a strong home base for national and international collaboration."

NuArca also has development offices in San Ramon, CA and Dhaka, Bangladesh.

NuArca To Build Blockchain Driven Proxy Voting For AST

May 10, 2017

NuArca will be working with AST to deliver a blockchain and machine learning enabled proxy voting solution. AST and NuArca will work together to pioneer advances in proxy analytics and reporting that utilize immutable blockchain results and real-time facts to support issuers in the creation and execution of successful proxy campaign strategies. This solution will facilitate greater transparency and confidence in data handling, allowing issuers to make more informed decisions and strategy adjustments. It will also allow AST’s proxy solicitation experts to access advanced predictive analytics to guide complex proxy solicitations.

NuArca has already developed and demonstrated the efficacy and value of blockchain technology and bot interfaces for AST's transfer agent and equity plan management services. Working with AST to move blockchain from the NuArca labs to live use by AST's proxy management businesses is an exciting and very worthwhile project that will also drive the blockchain evolution forward.

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